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msg[1] = "<b>MyMommyBiz Tip for Today</b><br>Do you long to sell your handcrafted items through a website, but just don't know if you can generate enough traffic to make it work?  Consider selling your items on eBay.  They have a huge potential customer base, and you can test market your items for a much lower price.  Judging from your auctions (both traffic and bidders), you will have a better idea of how well your items would sell through an online store.";
msg[2] = "<b>MyMommyBiz Tip for Today</b><br>Remember to set aside entire days for family time.  Many moms get so caught up in their online business world that they cannot bear to not check their email every two hours.  Most online businesses do not answer email or fulfil orders on weekends or holidays ~ consider doing the same, at least every once in a while!";
msg[3] = "<b>MyMommyBiz Tip for Today</b><br>Business cards are an important marketing tool.  While they don't need to be full color with a glossy photo of yourself or products, they should be unique, and noticeable by others.  Use an unusual font for your business name, or dream up a catchy slogan to market your business even better.";
msg[4] = "<b>MyMommyBiz Tip for Today</b><br>Post a message to a new message board every day.  Don't spam, but contribute something useful.  And be sure to use your signature line ~ a potential customer could become intrigued enough to visit.";
msg[5] = "<b>MyMommyBiz Tip for Today</b><br>When advertising, target specifically within your market, and within your budget.  You September not be able to afford $300 for a one week ad, so shop around for the $10 or $30 one week ad.";
msg[6] = "<b>MyMommyBiz Tip for Today</b><br>If you provide a service, promote the time saving angle.  When potential clients realize how much time and effort they can save by having you do it instead, they just might sign on.<br>";
msg[7] = "<b>MyMommyBiz Tip for Today</b><br>Gift certificates are an inexpensive marketing technique.  If you offer them, be sure to include that in your advertising literature.";
msg[8] = "<b>MyMommyBiz Tip for Today</b><br>On a marketing budget?  Try bartering advertising with your own services.  I know someone who has traded gourmet dog treats for web design, and outgrown clothing for printed flyers and business cards.";
msg[9] = "<b>MyMommyBiz Tip for Today</b><br>When running promotions, remember that their most important target is potential customers or clients, or those <i>fence sitters</i> who keep inquiring.";
msg[10] = "<b>MyMommyBiz Tip for Today</b><br>Don't underestimate the value of a small advertising on your car door or window.  You September not get customers the first week, but after someone has seen your vehicle a few times, they just might get curious enough to visit your URL, or consider you when needing something in your line of business";
msg[11] = "<b>MyMommyBiz Tip for Today</b><br>Did you know that the flashier, more annoying a banner ad is, the less likely someone is to click on it?  If it is animated, slow down the animation so it isn't changing more than once every three seconds.  Eight images in one second is about seven images too many.";
msg[12] = "<b>MyMommyBiz Tip for Today</b><br>When writing advertisements for your business, avoid old cliches such as <i>the best</i> and <i>no other like it</i>.  Dream up something fresh, witty, and most of all, unique.";
msg[13] = "<b>MyMommyBiz Tip for Today</b><br>Did you have a successful ad on a particular site or newsletter?  Advertise there again!  Different sites get new visitors & subscribers everyday, and you might be even more successful the second (or third or fourth) time around.";
msg[14] = "<b>MyMommyBiz Tip for Today</b><br>Banner or Ad exchanges are a great way to get extra advertising at no cost.  Research non-competing businesses that have the same target audience and ask for an exchange.  You never know until you ask.";
msg[15] = "<b>MyMommyBiz Tip for Today</b><br>Always take the time and follow up with your previous customers.  Make sure they are happy with their purchase - if they are, you will likely get another sale.";
msg[16] = "<b>MyMommyBiz Tip for Today</b><br>Always remember to take the time and thank those who helped make your business a success, whether it is your mom for looking after your kids, or your husband for helping purchase that new computer.  A simple thank you goes a long way.";
msg[17] = "<b<MyMommyBiz Tip for Today</b><br>Don't forget to take a 'me day' every once in a while.  Whether you window shop, take in a movie, or just browse a bookstore for hours, it will make a big difference!";
msg[18] = "<b>MyMommyBiz Tip for Today</b><br>Build rewards around your business orders.  If your average order is $30, offer a bonus for sales over $40.  Even an inexpensive bonus (from your point of view) September make the difference from someone ordering $40 instead of $30.";
msg[19] = "<b>MyMommyBiz Tip for Today</b><br>Reward customer loyalty.  If someone orders a month's supply of candles from you each and every month, throw in a new type of candle as a bonus.  Be sure to inculde a note thanking your customer for the repeat business, and the candle is a show of your appreciation.";
msg[20] = "<b>MyMommyBiz Tip for Today</b><br>Dream up unique names for your products.  For scented products, orange can be pretty boring on its own.  Try Orange Blossom or Country Orange instead.  The names are only limited by your own creativity.";
msg[21] = "<b>MyMommyBiz Tip for Today</b><br>Network marketing is a very valuable tool - and it is free!  Don't forget to mention your business, even casually, especially when you are in a business that needs recruits.";
msg[22] = "<b>MyMommyBiz Tip for Today</b><br>When running promotions, remember that their most important target is potential customers or clients, or those <i>fence sitters</i> who keep inquiring.";
msg[23] = "<b>MyMommyBiz Tip for Today</b><br>Don't forget to take a day off every once in a while.  Limit yourself to checking email, but that's it.  Spend the day with your kids at the park or zoo, get someone to watch the kids and get a facial or manicure.  You will feel like you've had a two week vacation!";
msg[24] = "<b>MyMommyBiz Tip for Today</b><br>Try to add at least one new page to your website once a week.  It will help keep your content and site looking fresh.";
msg[25] = "<b>MyMommyBiz Tip for Today</b><br>Networking is key to your business success.  Don't be afraid to let others know about your business.  You never know if that person could become one of your biggest customers, or is someone who can help you advance your business in some way.<br>";
msg[26] = "<b>MyMommyBiz Tip for Today</b><br>Be sure to use a signature line whenever you send an email, post to a message board, or network online.  Everytime you do so, you are advertising your business for FREE.";
msg[27] = "<b>MyMommyBiz Tip for Today</b><br>If you routinely find that it takes you a minimum of 72 hours to respond to customers inquiries, utilize an autoresponder.  Set up an email address solely for business orders & inquiries, then set up an autoresponder that will let others know that it September take several days for a response.  Not only is this good customer service, it lets people know you still do run your business, and will keep them from heading to a competitor.";
msg[28] = "<b>MyMommyBiz Tip for Today</b><br>If you have a webpage, periodically check how your page looks on other platforms.  For instance, that cool applet you use in Explorer could crash Netscape, or your page looks perfect on your Mac, but a potential customer could find it looks horrendous on a PC.  Also, if you use cable internet access, be sure to check out loading time with a 28.8 modem.  If it takes longer than about twenty seconds, modem users will not stick around.";
msg[29] = "<b>MyMommyBiz Tip for Today</b><br>If you provide a service, promote the time saving angle.  When potential clients realize how much time and effort they can save by having you do it instead, they just might sign on.";
msg[30] = "<b>MyMommyBiz Tip for Today</b><br>When writing advertisements for your business, avoid old cliches such as <i>the best</i> and <i>no other like it</i>.  Dream up something fresh, witty, and most of all, unique.";
msg[31] = "<b>MyMommyBiz Tip for Today</b><br>Gift certificates are an inexpensive marketing technique.  If you offer them, be sure to include that in your advertising literature.";

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