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Your Online Business: Usability Testing

When you are preparing to launch your online business or store, it is important to get outsiders to do a usability test on your website. Why is it so important? Because when you are working on something to hard, it is very easy to overlook a mistake or error that sticks out like a sore thumb to a new visitor.

When picking people to run a usability test on your website, you should ideally choose people who fit your target audience. If you sell flannel diapers, your testers should be moms of babies. If you run a scrapbooking business, you should find fellow scrapbookers to test your site.

What should they check for? Here is a list of common things you should get your testers to check.

  • Connection
    • do the pages load quickly?
    • are you waiting for the server to connect to a new page?
  • Graphics
    • do the graphics suit the site?
    • do they load quickly?
    • do graphics have alt tags while loading?
  • Site design & layout
    • is the site easy to navigate?
    • does the design and layout suit the type of business?
  • Ordering & shopping cart system
    • is it easy to order?
    • are shipping instructions and policies readily available?
    • is it easy to understand how the shopping cart works?
    • are payment options easy to find?
    • is it a secure ordering server?
  • Contact information
    • if someone has questions, can they easily contact you?
  • Best & Worst
    • the three best things about the site
    • the three worst things about the site (and suggestions for change)
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