Pricing for Craft Fairs

When pricing for craft fairs, many sellers believe they should price items ending in a .95 or .99. The thinking behind this is that a price of $9.95 or $9.99 sounds less expensive than a price of $10. While this is true for most retail businesses, this isn't true in a craft fair setting.

Especially in the busy craft fairs, think of just that little bit of extra time it will take you to get pennies or a nickel counted out to give the customer change. It might only take an extra ten or fifteen seconds, but that is ten or fifteen secons that could be better spent helping the next customer. Over the course of a day, that ten or fifteen seconds has turned into ten or fifteen minutes that you have wasted.

There will always be those who will insist on taking the time to count out the exact change from their coin purses, eating up even more valuable time. Just imagine how impatient you get at the grocery store while the person in line ahead of you counts out pennies and nickels. But in a craft fair setting, that next person in line can easily leave her purchase behind with plans to come back (which usually does not happen). By pricing in even dollars, you will eliminate many of the penny counters in your booth.

If a part of a dollar is essential, again do it in increments of twenty-five cents.

A last note, especially if math isn't your strongest point ~ what is easier to add: $9.95 + $6.95 + $4.99 or $10 + $7 + $5?

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