Selling Seconds: Marketing Your Craft Mistakes

Once you become established in your craft field, selling your craft mistakes and seconds can bring in a little extra money, and make your products affordable to those who may not otherwise be able to buy them.

Many crafters will not sell their seconds under the same company name as their premium craft business. They will either create an entirely different business name for the sole purpose of selling their seconds, or they will create a business or line, which is marketed as "A Division of XYZ Crafts".

By setting up as a secondary company, this can prevent any pricing confusion between customers who are accustom to paying regular prices for your regular craft items.

Some craft fairs also have policies against selling "seconds" as well. If you ever plan on offering discounted seconds, always check with your craft show contract to see if there are any policies forbidding this.

For more information, see our article on selling seconds.

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