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Partnering
Your Site
In the past year, more and
more networks have been popping up online, which present a group of information
websites alongside businesses, all which target specific demographics.
Many of these networks openly
solicit new members, while others you must inquire about or even be invited
to. Some are free, others require a fee and a contract with very specific
terms, and others are simply a co-op.
Joining one of these networks
can bring you much more exposure, as a group of businesses working together
to promote each other.
But there are also limitations
when partnering up with a network. You usually cannot accept outside ads,
or if you can, all the prime ad spots are reserved for network ads. But
usually, all advertising is handled by the network itself and you will
have no say about the ads accepted, even if the ads are for a site in
direct competition. All all advertising revenues generally go to the network,
although some networks do participate in a revenue share program with
partners.
When choosing a network, you
should look for ones that complement your own site, services and products.
If they directly complete, and your sales could potentially go to another
network site, yu might be better off looking for a new network to join.
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