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Finding
Common Interests in Clients & Customers
If you are a person who is
knowledgeable on a wide variety of topics, such as hobbies, sports, newsworthy
subjects, arts and entertainment, you can definitely use this to your
advantage when you are land a new customers or clients.
When you have a common interest
with a potential client or customer, you can instantly put that person
at ease, simply because you have that common interest. You can easily
use it as an icebreaker caught up and it gives you a way to engage that
person on a level other that business.
Think back to business people
that you remember vividly. Did you discuss anything that was not strictly
business related? Chances are that you did, because it is a useful tactic
in putting people on a "friend" level instead of strictly one
of business only.
How can you implement it into
your own business? When you are talking with potential customers or clients,
try and find a common interest. This can be something as simple as having
kids the same age, but definitely do try and find something beyond that,
whether it is a shared love of scrapbooking, both being fans of Desperate
Housewives or even both growing up in neighboring towns, even though you
both now live in different states.
When you start using this technique,
you may find yourself struggling to find that common ground. But you can
also expand your own knowledge by reading up on a variety of topics, or
asking friends and family to tell you a little bit more about their own
hobbies or favorite topics. Most people would love to tell you about them,
and when you can then use this information to enhance your business, even
learning about the most mundane topic to become interesting.
So next time your best friend
wants tell you about her love of underwater basket weaving, or your husband
wants to talk about Formula One racing, indulge them a bit, because you
never know when that conversation will result in you landing a new client
or customer.
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