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Using
Promotional Items to Market Your Business
We've all been given promotional
items such as pens or notepads, which come with a company's name and
contact information. But is the expense of these promotional items -
which can be quite pricey once the cost of personalization has been
added - really worth the expense?
First, think back to the
promotional items you have received over the past few years. Do you
still have any of them? Do you use any of them in everyday use? If so,
why? What made them unique enough that made you remember them or use
them daily?
Next, what can you afford?
Yes, the leather-bound daily planners are nice, but can you really afford
$40 a piece? Perhaps as a thank you for a big client or a reward for
an employee, but generally not as a marketing ploy to attract new customers.
But inexpensive doesn't neccessarily
mean cheap-looking. Skip the plain ballpoint pen style - is there another
pen that catches the eye or ties in better with your business? Even
changing to an unusual ink color can be enough to keep your pen out
of the junk drawer and onto the desk.
Look at other inexpensive
promotional items. Unusually-shaped notepads or post-it notes can really
promote your business. Imagine your customer's delight at receiving
a dog bone shaped notepad with their order of dog treats.
When pricing items, also
watch the quantity pricing. Some companies will default to the lowest
pricing, which can be for as many as 500 or 1000 pieces. Unless you
are wanting that many items, be sure to check that the pricing is still
competitive if you are only ordering 50 items.
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