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Choosing Your Network Marketing Company
With so many
network marketing companies out there, how do you choose the one that's
"right" for you? A few questions to keep in mind while you research
the many business opportunities that are out there…
Questions
to ask about the products/services:
- Do you
LOVE them (and will others, too)? Whether you're looking to make a little
extra money or a full-time income - you really need to be, for lack
of a better word, "passionate" about the products or services.
The more you like and personally use them, the easier it will be for
you to "sell" them.
- Are they
exclusive and/or competitively priced? Most (but not all) products offered
through direct sales also have similar products available through retail.
If they aren't exclusive - be sure they are competitive with what may
already be out there.
- Do they
come with a guarantee or warranty? This is really important - you don't
want to be left with unhappy customers… Unconditional satisfaction
guarantees are ideal - they make customers more comfortable buying and
will leave you with less headaches.
- Are they
"consumable"? i.e. Will your customers' buy once and never
need to purchase from you again? The more consumable the product or
service, the more likely you are to have repeat customers. It's much
easier to sell to a repeat customer than it is to find a new one.
- How much
"work" will you need to do to "make a sale"? Ideally,
the less time and effort on your part to make a sale, the better! In
addition, you will build a team much more quickly if your business is
easily "duplicated".
- Are there
minimums or inventory requirements? Businesses with no (or very low)
minimums and no inventory (stocking) requirements are generally preferable.
- Is there
a long-term market requirement? Try to avoid "fads" or products/services
that may eventually become obsolete.
Questions
to ask about the company:
- How long
has the company been in business? Often people will sign up with great
new NM company to get in on the "ground floor", only to have
the company "fold" shortly after. A huge percentage of new
NM companies close in the first two years. Consider joining a company
that is well established and experiencing moderate growth.
- An even
better question to ask "Is the company profitable?" - You
should be able to find out how the company is doing financially.
- What kind
of training and support is provided? Most companies provide good support
to their reps - some better than others. Your upline (recruiter) is
a *key* support line for you - look for someone who is knowledgeable
and committed to their business.
- What is
the compensation plan like? You shouldn't have to be a rocket scientist
to figure out how it works (and believe me, with some you do!). The
compensation plan should be simple to understand and easy for you to
explain to others. Look for a generous plan where promotions are both
achievable and maintainable.
This list
is by no means "complete" but rather a quick guide you can use
to help you evaluate the many great opportunities that are out there.
Good luck in your search for the "right" home business for you!
Michelle
Cooper is a full-time mom to a 4 year old daughter, 4 month old son and
30 year old hubby. In her "spare" time, she runs a successful
at-home toy business and helps other moms join the wild, wooly, and very
rewarding world of self-employment. She can be reached at homebasedmom@shaw.ca,
or through her website: www.homebasedmoms.ca.
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