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How long
should fundraisers be?
One of the biggest mistakes
consultants make when scheduling fundraisers is making them entirely too
short, or at the other end of the spectrum, far too long. So, what is
an ideal time frame for hosting fundraisers?
The perfect time is two and
a half weeks, so you can get three full weekends. For example, start it
on a Thursday or Friday, and end the Monday after the third weekend.
Weekends are usually the prime
fundraising time for groups, particularly students. But with today's busy
family schedules, you can run into problems with someone not being able
to fundraise on a specific weekend, if you limit the fundraising period
to a single week. By having three full weekends, this gives people the
best opportunity to fundraise.
However, you do not want it
to run three or more weeks. If the fundraising time period is too prolonged,
people get the false impression that they have lots of fundraising time
left, and put it off to the last minute... or worse, forget about it completely.
Sales will be much lower because people procrastinate and there isn't
the time factor of "have to do it now" involved.
Two and a half weeks, which
includes three full weekends, is the ideal length for your fundraiser.
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