|HOME | EBOOKS | COMMUNITY | TELECOMMUTING JOBS | ADVERTISE|
Getting the Benefits from Directory Links: Good Links Versus Bad Links
Unfortunately, not all links are created equal, and not all directory links will be valued the same - if at all - when they are linking to your site. It is a hard price to pay if you are paying a directory strictly for the backlink (as opposed to paying for actual traffic that will come through the directory itself.
A good link is a link coded right to the page you want linked to. A good link would be coded something like this:
An even better link would also use link text. (Click here for more on link text):
Do keep in mind that some directories - particularly DMOZ - will not allow you to use anything other than the actual site name for the link text. Doing otherwise could mean your submission would get deleted, while doing it with the site name might have gotten it included.
An example of a hoplink or jumplink would be this:
Notice how neither of them are linking to http://www.mymommybiz.com but rather to http://www.somedirectorysite.com? While ocassionally you may see some of these kinds of links in your backlinks, it is very rare, and it usually still does not "count" for anything.
Whenever you are paying for a directory, especially if you are counting on the backlink value of that directory link, always check to see if the site is utilizing "good links" or "bad links". Both DMOZ and MomLinks only use the good links.
Why do directories do jumplinks or hoplinks? It is not neccessarily to prevent you from getting the full backlink power (although most of those running directories are fully aware of this consequence). But most are wanting to keep track of what sites are being clicked through to, in order to determine top directory listings, and just to see where the visitor's interest is at in the particular directory.