Pay Per Click Work?
Pay per click (PPC) is a method
used by many search engine marketers to drive traffic to a site. They
use PPC to either get more exposure to a top ranking site, or to get that
all important exposure for sites that aren't yet ranking at the top for
the key word phrases.
With PPC, you sign up with
one of the PPC engines, such as Overture
or Google Adwords. These are the
two best known in the industry. Once you sign up, you write your ad, which
consists of a title, brief description, and URL. You should also check
the advertising guidelines before writing your ads. They have some rules
you need to follow, such as you cannot use all CAPS and you cannot use
!!! or *** in your ads.
Once you decide on your ad,
you will then need to pick your bid price. This is the price you pay every
time someone clicks on your PPC ad in the search engines.
For instance, say you decide
the term "direct sales opportunity" is one of the terms you
want to target. The higher you bid, the higher the spot in those sponsored
results spaces you will be. Then when somoene searches for "direct
sales opportunity", if you bid high enough, your ad will appear first
in the sponsored results. And then everytime a customer clicks through
that ad to get to your site, that is the price you will pay each time.
While you are starting out,
it is a good idea to set a low daily budget, and to start with low bids.
You could set your bids so you appear first for every keyword phrase,
and discover at the end of the day you have spend hundreds of dollars
- although you hopefully had a high enough conversion to pay for the ad