Link Exchange Tutorial - Creating your Link Page

You know how important link popularity is, and just one of the ways to improve upon your link popularity is by exchanging links with other related sites. But how do you go about doing this? If you have just entered our Link Exchange Tutorial, please start at the beginning.

Step Four

Next, you need to create a page on your own site, which you will place all the links from your link exchanges on.

First, what should you name it? Well, there are many theories on this, but you definitely should not name it anything like links, link, exchange etc. Why? There is evidence that Google is beginning to discount backlinks from pages with names such as these. And there is a definite trend that webmasters are starting to not link to sites when their link would appear on a page named like that. Since you want to maximize potential that others will instigate link exchanges with you, naming it something else is better move.

Since the most obvious names are now out the window, what should you name it then? Why not something like best.html or business.html. If you plan on only linking to something within your market area, you can likely come up with a related word that would work just fine for the name of your link exchange page.

You should also ensure that this file is reachable from the index page, or a maximum of two clicks away from your index page. If it is buried any deeper, your site has just become less desirable for others to link to.

Continue to Step Five - Writing your site's link text for exchanges

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