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Overture's Monthly Minimum Spend

Overture is well known as being quality pay per click. But it does have something that the other top pay per click (Google Adwords) does not have. And that is a monthly minimum spend.

For every month you are active with Overture, you need to spend a minimum of $20 per month on you keyword campaigns. And you will be charged a minimum of $20 per month, even if you don't spend that much.

For some advertisers, $20 is burned through in a few hours on Overture. But if you are having problems using $20 per month, you should either add more keywords to your campaigns, or bump up your bids if the end of the month is closing in, and you likely won't make your $20 minimum by the time the month ends.

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