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Why
Your Ads Should Never Be In ALL CAPS
MANY TIMES I RECEIVE AN AD
FROM AN ADVERTISER WHO HAS SENT THE AD TO ME IN ALL CAPS, AND BELIEVES
THAT IT IS A BETTER MARKETING TECHNIQUE.
Now that you have read the
above paragraph, did you feel all the caps got your attention? Or did
it just really annoy you? If it annoyed you, you agree with about 99%
of readers.
Particularly with online
advertising, all caps tends to mean SHOUTING and it can really turn
off the very people you are trying to market to. While an occassional
word or two in caps is fine to get ATTENTION, it should never be excessive.
And many online websites in particular do not allow all caps in a text
ad, and the major Pay Per Click companies
do not allow it in their guidelines either.
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