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Pay Per
Click Advertising & Keyword Research
Learning more about pay per
click advertising is important when finding that the natural (free) search
engine results just aren't enough.
 What
is Pay Per Click?
Have you heard about it but don't really know
what it is? We explain it to you in English
How
does Pay Per Click Work
Now that you know what PPC is, now learn how it
actually works.
Most
Important Pay Per Clicks
What are the most important pay per clicks? These are the paid advertising
programs we feel are the most beneficial with the greatest exposure.
Using
Competitive or Non-Competitive Keywords?
How to choose the best keywords, when it comes down to competitive and
non-competitve keywords.
Using
Word Tracker for Keyword Research
WordTracker is one of the most popular tools available for keyword research,
and a free trial version is available!
Overture's
Minimum Monthly Spend
Overture's PPC program has a minimum monthly spend requirement - and if
you don't spend that much, you will be charged the minimum regardless.
Using
Overture's Keyword Suggestion Tool
Using Overture's valuable keyword suggestions to find new keywords and
to enhance current keywords with additional words searchers are using
each month.
Using
Google Sets for Keyword Research
This beta tool from the Google Labs offers a unique insight for keyword
research utlizing research more closely attuned to what is found on results
pages, rather than specific keywords that people are searching for.
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