the Best Directory Categories
First and foremost, you should
be choosing a category that is well suited to your site. Not only will
you increase your odds of your site being accepted, but you will also
gain resulting traffic from being listed in a targeted category.
If you feel a specific directory
is perfect for your business, yet there really isn't a suitable category
for you, many directories allow you to suggest a category you feel is
better for you. Often when you submit, there will be a form field with
something such as "suggest a better category". You should submit
your site to the best alternative category, but request your "better
category". Some directories find it is a hassle to add a new category,
so you may end up being listed under your alternate category. But others
love new categories because it means more pages and options for visitors
in their directory.
What if there are several categories
you could ideally be listed in? Be very careful before you go and submit
to all six. If you check the guidelines you may find that you are only
permitted one free link per site - and if you happen to first submit your
site to your least favorite of the six, that category will likely be the
one you find yourself listed in.
There are many different techniques
for selecting one category over another. They include
- Choosing the category that
is closer to the root directory (the index page of the site). For example,
a link on www.example.com/business/index.html would be much more desireable
than a link on www.example.com/business/homebiz/home/index.html
- Selecting the category with
the fewer links. With fewer links, and thus less competition, you increase
your odds of a visitor clicking through to your site. Also be wary of
categories with more than 100 listings per page.
- Select the category that
has the higher PageRank or WebRank.
Since links with higher PR are more beneficial, this is another important
way of selecting which category to list in.
Now that you know how to choose
the best categories, it is now time to find
the directories to submit to.